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London, 01.11.2018

Barclays-GfK case study at MRS Financial Services Conference 2018

How banks can build brand trust, engagement and loyalty through their branch window communications.

GfK’s Eszter Boczan is joining Barclay’s Carol Ashby at the MRS Financial Services Conference 2018 to deliver insights on how banks can build brand trust, engagement and loyalty through their branch window communications – with the help of neuroscience.

The presentation is based on a custom research that GfK conducted for Barclays, to identify what drives – and what hinders – the performance of this important customer contact point.

GfK designed the study using evidence showing that engagement is driven by customers‘ emotions, reasoning, and heuristics – as well as by some reflexes that have stayed with us since the Stone Age. The methodology and inter-disciplinary team included biometrics, eye tracking, observation and in-depth interviews.

The conference will take place on 15th November at the MRS Financial Services Conference 2018 is being held on Radisson Blu Edwardian London.

For more information on the presentation or methodology, please contact Eszter Boczan

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