NewYork 20.09.2019

At fall events, GfK highlights Moms, trends, brand ecosystems

Presenting with Cargill, Coca-Cola, and Microsoft at insights conferences

In a series of future-focused, thought-provoking presentations, GfK experts are playing major roles at this fall’s biggest consumer insights events. From unlocking the value of brand ecosystems to understanding tomorrow’s Gen Z Mom, GfK will bring both strategic vision and real-world data to bear on topics essential to brands and their partners. Please join us wherever you can – and contact to learn more about any of these sessions.

M2Moms: Understanding tomorrow’s AI-powered Mom

At this leading conference for brands and agencies marketing to today’s Moms, Jola Burnett (VP, GfK Consumer Life) will look ahead – to tomorrow’s Gen Z Moms and their use of emerging technologies. How will they be different from Millennial Moms, and how can brands be prepared for these essential consumers and influencers?

M2Moms – October 16-17, New York City

CRC: Unlocking brand ecosystems & going beyond transactional segmentations 

GfK will present with two leading clients at this year’s Corporate Researchers Conference (CRC). Jon Brand (SVP, GfK Marketing Effectiveness) will join Jennifer Reece of Microsoft to show how leveraging a brand’s full ecosystem can reveal new ways to optimize messages and ad campaigns. In addition, GfK's Joe Beier will lead a session on "The State & Shape of Consumer Trust."

To schedule a meeting with GfK at CRC, click here!

Corporate Researchers Conference – October 22-23, Orlando

TMRE: Leveraging the power of trends & activating integrated data

In two featured sessions at The Market Research Event (TMRE), GfK will share innovative strategic solutions that speak to key marketing challenges. GfK’s Lynn Potts (SVP, Consulting) will join Moneesha Banerjee of The Coca-Cola Company to show how a combination of existing data and custom survey results were used to ground the beverage maker’s strategic decision making. And Tim Kenyon (VP, Consumer Life) will reveal how GfK worked with Cargill to develop a program to leverage their trends data and systematically drive smarter actions. Cargill’s DeeAnn Roullier will co-present this session, which uses the FMCG firm’s TrendTracker program as an example of GfK’s approach to harnessing trends data from multiple sources.  

To schedule a meeting with GfK at TMRE, click here

The Market Research Event – November 4-7, Las Vegas

Since GfK is a Gold Sponsor of TMRE, we are pleased to extend our discount to our clients.  Please use code TMRE19GFK when registering for the conference.