Illuminating the dark: Changes & challenges around social advertising

Dark marketing is transforming the brand marketplace, making it difficult to get a coherent view of what‘s happening from the consumer‘s perspective. GfK's Rolf Swinton and Natasha Stevens took to the virtual stage at IAB Conecta 2020 to give its audience the tools for Media, Brand Measurement, Consumer Insight and Strategy teams to achieve higher ROI in social media marketing.