Use the industry standard currency for timely, accurate and robust audience data and insights with our Listening Measurement Solutions.
Over the past 50 years radio and its audiences have changed beyond recognition, and in that time we have been at the forefront of measuring the medium to provide the currency for this dynamic industry. Whether public or commercial radio stations, advertisers or their agencies, what hasn't changed in half a century is the need for robust, reliable and gold standard audience metrics to support advertising.
We are true pioneers of radio measurement, providing mobile metering technologies that captures listening behavior in and outside the home, as well as advanced hybrid methodologies and the integration of streaming audio.
GfK’s audio measurement is recognized as the industry currency, providing timely, accurate and robust audience data. It enables the market to:
Our audio measurement is part of our media measurement platform.
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user-friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists.
Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Read moreGfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Read moreCapture what your audience is reading across all published media with GfK Published Media Measurement.
Read more07.03.2022
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Events
Following a high-paced afternoon of insights, inspiration and energy, we felt a reminder of each session would be valuable
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White papers
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White papers
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White papers
One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”
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Webinars
2020 was a bumper year for Smart Home take-up as people embraced the potential benefits that smart devices and products offer around the home.
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Webinars
The pandemic has boosted the market value of the TCG sector for the foreseeable future. Demand remains high, but there are winds of change coming, and it will be important to target different consumer groups carefully.
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Webinars
Watch our on demand webinar here.