Over the past 50 years radio and its audiences have changed beyond recognition, and in that time we have been at the forefront of measuring the medium to provide the currency for this dynamic industry. Whether public or commercial radio stations, advertisers or their agencies, what hasn't changed in half a century is the need for robust, reliable and gold standard audience metrics to support advertising.
We are true pioneers of radio measurement, providing mobile metering technologies that captures listening behavior in and outside the home, as well as advanced hybrid methodologies and the integration of streaming audio.
The insights to understand who is listening
GfK’s audio measurement is recognized as the industry currency, providing timely, accurate and robust audience data. It enables the market to:
Plan advertising campaigns that have the maximum audience reach
Prove the effectiveness and efficiency of different radio stations to advertisers
Provide a total radio market perspective, including a station's position in the market, its audience composition and listener behavior
GfK is the leader in audience measurement
Our audio measurement portfolio includes established techniques - both traditional survey based as well as passive tracking through a watch or a personal mobile device.
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user-friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists.
Ensure all audio is recorded with our Media Watch
Learn more about how the global pandemic has impacted media and advertising
September has seen a sudden, worrying drop in the confidence levels of those earning in the £35,000 to £49,999 bracket, driven by increased concern for the UK’s economic position in the coming 12 months.
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
The pandemic has boosted the market value of the TCG sector for the foreseeable future. Demand remains high, but there are winds of change coming, and it will be important to target different consumer groups carefully.