Over the past 50 years radio and its audiences have changed beyond recognition, and in that time we have been at the forefront of measuring the medium to provide the currency for this dynamic industry. Whether public or commercial radio stations, advertisers or their agencies, what hasn't changed in half a century is the need for robust, reliable and gold standard audience metrics to support advertising.
We are true pioneers of radio measurement, providing mobile metering technologies that captures listening behavior in and outside the home, as well as advanced hybrid methodologies and the integration of streaming audio.
The insights to understand who is listening
GfK’s audio measurement is recognized as the industry currency, providing timely, accurate and robust audience data. It enables the market to:
Plan advertising campaigns that have the maximum audience reach
Prove the effectiveness and efficiency of different radio stations to advertisers
Provide a total radio market perspective, including a station's position in the market, its audience composition and listener behavior
GfK is the leader in audience measurement
Our audio measurement portfolio includes established techniques - both traditional survey based as well as passive tracking through a watch or a personal mobile device.
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user-friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists.
Ensure all audio is recorded with our Media Watch
Learn more about how the global pandemic has impacted media and advertising
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