Technical Business Analyst



Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Key Responsibilities:

  • Collaborate closely with the Product Manager to define product vision, roadmaps, and growth opportunities.
  • Act as a Product Owner within the Agile team, managing the product backlog, prioritizing tasks based on business impact, and guiding the team through each sprint.
  • Translate business needs into detailed technical requirements for implementation by the development team.
  • Coordinate project activities, ensuring that all projects are delivered on time, within scope, and within budget.
  • Facilitate communication between project stakeholders and the development team to ensure clear understanding of objectives and deliverables.
  • Assess the feasibility of new systems and enhancements to existing systems.
  • Perform risk management to minimize project risks and maintain comprehensive project documentation.
  • Lead the planning and review sessions to monitor progress and resolve any issues the team may encounter.
  • Stay updated with the latest industry trends and technologies, and analyze their potential benefits to the business.

Required Skills and Qualifications:

  • Proven experience as a Business Analyst, Technical Coordinator, or a similar role in software development.
  • Strong experience with Agile methodologies, especially in the role of Product Owner.
  • Excellent problem-solving skills and ability to translate complex technical details into clear business concepts.
  • Strong communication and interpersonal skills, with the ability to interact at all levels of the organization.
  • Experience in stakeholder management and negotiation.
  • Strong analytical and project management skills, with a demonstrated ability to push projects over the finish line.
  • Bachelor’s degree in Computer Science, Engineering, Business Administration, or related field.


  • Experience with specific industry domain knowledge relevant to the projects.
  • Certifications such as Certified Scrum Product Owner (CSPO) or similar.

This role is suited for someone who is passionate about leveraging technology to solve business problems and enjoys working in a dynamic, fast-paced environment. If you are ready to take on a challenging role that offers opportunities for growth and personal development, we encourage you to apply.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 9 days ago

City: Karachi

Work Area: Technology

Job Time: Full Time

Requisition ID: R00024342