Country
Germany
Job Family
Client Solutions
We show the world what people want.
Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.
We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.
Job Description
Purpose of the Role
• Co-design and implementation of a global Tracking Program across two sub-programs Incidence Tracker and Brand Tracker
• Cover & manage a certain set of countries (as portion of global tracker) – setup waves, management of fieldwork, reporting in interaction with stakeholders
• Design of additional bespoke ad hoc solutions as requested by client
• Manage and organize day to day operations across business functions
• Ensure high quality delivery to client on all levels of the client organization, i.e. global HQ and local subsidiaries
Key Activities / Accountabilities
• Orchestrate local GfK client servicing hubs
• Cover a certain set of countries (part of the global tracker) – setup of waves, management of fieldwork, reporting in interaction of various stakeholders
• Dispatch workflow and country-level research specs to all parties involved
• Consult on scheduling, sampling and methodological approach on country level
• Update content of the questionnaires on an ongoing basis
• Support and guide Operations in development and ongoing optimization of E2E platform
• Train local client and GfK subsidiaries and fieldwork suppliers on the use of E2E platform
• Optimize process for data weighting, quality checking, review, release and upload in client platform
• Constantly monitor quality score for external agencies
• Develop and deliver (partly automated) reporting process and library in consultation with client
• Maintain timelines of deliverables, coordinate resources, and ensure compliance with all budgetary constraints
• Consult on tracking program outcome leveraging Marketing and Data Science to fulfill client’s demands and achieve project objectives
Now that you know what a Senior Consultant Marketing & Consumer Intelligence does, what skills, qualifications and experience do you need?
• Bachelor´s / Master´s degree in Business Administration, Marketing, Sociology or equivalent experience
• At least 4-5 years experience in international market research & consulting ideally within tobacco industry
• Methodological skills related to research and analytic projects
• Good understanding of online and offline methodologies for data collection
• Eagerness to learn, an open mindset & team spirit
• Creativity and the ability to address real-world business problems analytically
• Good presentation and communication skills
• Very good German and English language skills
We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.
We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.
We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.
Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion
At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!
