For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.
Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!
Mission of the role
The Senior Business Analyst will support the Product and Tech organizations to gain a greater understanding of product performance and deliver insightful data and analysis on how GfK clients interact and use digital products. The goal of your analyses will be to drive better product and business decisions.
As a Senior Business Analyst you will have following key accountabilities:
Partner with Product Management to provide insights on how clients are using our digital products and translate data into meaningful interpretations and recommendations
Help build and define reporting and insights processes for our core product teams
Communicate insights and metrics to senior stakeholders on a regular basis
Test the efficacy of new product releases and features and identify existing ones that need improving/changing
Guide product strategy and prioritisation for future builds
Work with the Engineering teams who creates data pipelines to ensure proper dimensions and metrics are captured and made accessible
Act as thought partner to produce insights and metrics for various technical and business stakeholders to support Product and Commercial decisions
Some travel to our mainland European offices may be required (estimates less than 1wk per quarter)
In this role, you will work collaboratively with Product Management, Finance, Engineering, UX and Data Science teams
Now that you know what Senior Business Analyst does, what skills, qualifications and experience do you need?
3+ years of relevant work experience in an analytical role, ideally within a tech company or consultancy
Bachelor’s degree in quantitative field such Mathematics, Statistics, Computer Science, Engineering, Finance, etc. Postgrad degree a plus
Advanced SQL skills and experience querying data warehouses
Experience using Web Analytics tools like Google Analytics, Mixpanel…
Quantitative modelling using spreadsheet and analytical techniques, including trend analysis, forecasting, and experiment design
Data visualization experience using Tableau, PowerBI or similar
Strong communication and influencing skills
Strong critical thinker who can disentangle messy problems and identify core ones
Ability to multi-task and engage a range of senior stakeholders
Proactive self-starter who requires little supervision to identify and act upon opportunities to achieve overarching goals
Familiarity with using R/Python (nice to have)
Familiarity with Web tracking events (nice to have)
Join our team and benefit from the following advantages:
Exciting work environment that brings people together
Use of the latest digital technologies
Initial and ongoing trainings to support your development
Opportunities for personal and professional growth
Competitive remuneration and bonus scheme linked to individual performance and company results
3 additional non-working days annually
Discount program with external vendors
Eco friendly travelers are welcome to the office – parking places for bikers and free card for public transportation are available to all employees
Variety of sport activities such as football and traditional Bulgarian dances
Last but not least – GfK Sofia office is located close to the city centre and easily accessible from any point by public transportation – 47A Tsarisgradsko Shose Blvd
All documents will be treated in the strictest confidentiality.
Only short-listed candidates will be invited for an interview.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!