Research Director


United Kingdom

Job Family

Client Solutions

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

The Research Director should have in-depth experience leading global and local adhoc consumer insight research programs (such as segmentation, market landscape and shopper). Experience running global/local brand studies with a clear understanding and POV of how brands grow would also be ideal.

Alongside this there is an expectation you will help support & drive new business, working with the commercial teams to create proposals to respond to and win (large-scale) new business opportunities, both among existing and new clients.

With a track record in leading teams to success, delivering both brand and consumer insights to clients, throughout the entire research process, the Research Director role will appeal to an Senior Associate Director or Research Director.

You have:

Experience with designing, managing and delivering large-scale adhoc consumer insight programs (e.g. market landscapes, shopper, segmentation)

A portfolio of research experience is ideal across brand research programs

POV on how to translate insight into strategic and meaningful action in today's world

Commercially minded – shows an understanding of how the research will be used by the client to meet business goals

Business development skills, including understanding/translating client needs, designing approaches and proposal writing. Identify growth opportunities by collaborating with commercial teams across the business.

Important to the role is the ability to connect data assets to provide clients with a holistic solution to answer their business needs (POS, Digital and Traditional Research)

Thought leadership – Evidence of a clear POV to support/generate thought leadership and content creation. Experience presenting at events, conferences or via webinars would be ideal

You’re good at:

An ability to present to a range of client audiences

Must enjoy and have a passion for finding the real story and themes that are worthy of further investigation (working in collaboration and guiding project team members)

Proposal writing and pitching skills

Interest in working across multiple sectors such as Telco, Tech and Durables, FMCG, Retail

Being a team player and positive role model is important - coaching and supporting to develop the team's skills further promoting a culture of development

Confidence – being able to put forward a point of view or debate a point and provide proof or evidence to support that view

Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed in a job specification. GfK is looking for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply. You may be just the right candidate for this or other roles.


We offer a hybrid working model to the majority of our UK colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:-       

  • Interest free season ticket travel loan       

  • Discount Gym Membership with ‘Gympass’-      

  • Eye care scheme       

  • Comprehensive Employee Assistance Program 

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 42 days ago

City: London

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00019346