Regional Account Manager


United Kingdom

Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

The Regional Account Manager (RAM) is responsible for the regional commercial activities associated with their nominated regional accounts and local accounts, accountable for achieving the target set by GfK. These accounts will be large technology companies, focusing on online advertising, consumer electronics and other products and services.  Reporting to the UK Commercial Director, the RAM closely collaborates with the Global Account Managers and other GfK sales representatives to reach these financial targets for their Accounts. Being accountable for business development with GfK’s key accounts, the RAM provides transparency on business performance, accurate pipeline and forecasts and to identify reasons for potential result deviations. A key task is to lead, orchestrate and manage opportunities, contracts and relationship directly for their client’s organization (be that local or regional).

RAMs regional responsibilities:

  • Highlight potential and win new business opportunities for GfK

  • Client negotiations both for new sales and renewals

  • Create a regional view and feedback on GfK products and services that are relevant for their Accounts and the right way to promote these to clients including: product offers, pricing, & marketing campaigns

  • Reinforce GfKs value proposition and develop trust to enable future business opportunities.  Proactively lead regional and local pitches where necessary to ensure powerful proposals and convincing presentations are delivered globally

  • RAM’s are to support the creating and maintenance of the account plans, identify opportunities and developing action plans to achieve client engagement leading to revenue growth

  • Increase client connections at a regional level and in key markets in terms of quantity (no. of relevant contacts) and quality (e.g. by realizing clients’ business challenges, by getting a seat on clients’ table for strategic decisions, by getting aware of clients’ financial processes that impact GfK business).  Developing access to senior stakeholders with global budget sign-off is a key success factor.

  • Orchestrate and review opportunities for regular sales pipeline and status of achieving targets Support to enhance local client specific stakeholder mappings in terms of quantity (no. of relevant contacts) and quality (client intimacy)

  • Build virtual teams and meeting routines to ensure mutual update on overall account progress on a global level and in line with the Account's own organization and business needs

  • Run Quarterly Business Reviews with the client’s senior stakeholders to ensure GfK’s value is clearly understood, we are aware of the client’s satisfaction level and that we can enter global contract negotiations with a full understanding of the Client’s position as it relates to GfK’s contract


  • Very strong customer focus 

  • Ability to build lasting client relationships

  • Ability to network and create new connections

  • Ability to hunt-out and quantify opportunities

  • Ability to engage client conversations on senior levels and to relate client issues to GfK's capabilities

  • Strong digital and lateral leadership competencies

  • Accountable for results for a set of pre-defined clients

  • Exceptional listener with ambitious sales mindset

  • Strong focus to close deals, strong result-orientation

  • Excellent understanding of GfK solutions to translate client needs into GfK’s product portfolio and experience of selling cross portfolio

Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed in a job specification. GfK is looking for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply. You may be just the right candidate for this or other roles.

We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:

  • Local benefits listed below

  • Interest free season ticket travel loan

  • Discount Gym Membership via ‘Gympass’

  • Eye care scheme

  • Comprehensive Employee Assistance Program

  • Fantastic training and development opportunities – our inhouse training team hosts a wide range of internal and external courses


We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 30 days ago

City: London

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00021361