Panel Communication Specialist



Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

  • Content Creation: Write and edit high-quality content for various communication channels, including monthly newsletters, weekly bulletins, web member portal updates, email campaigns, and other ad-hoc materials. Ensure content is engaging, informative, and tailored to the preferences of our panel members.

  • Member Engagement: Develop and implement strategies to boost potential new panel member interest and engagement through creative and relevant content. This includes crafting stories, updates, and insights that resonate with our audience.

  • Response Management: Effectively address queries and concerns from panel members through email and other communication channels. Provide timely and accurate responses, maintaining a high standard of customer service.

  • Content Calendar: Create and/or manage a content calendar to ensure a consistent flow of content and communications to our panel members. Monitor and adapt to changing needs and trends.

  • Database maintenance: Conduct panel member database maintenance and quality control validations from time to time.

  • Collaboration: Work closely with cross-functional teams within the organization, such as market researchers, data processing, and technical teams, to gather insights and information for content creation.

Skills Required

  • Bachelor's degree in Communications, English, Marketing, or a related field.

  • Excellent written and verbal communication skills in English.

  • Previous experience in content creation, copywriting, or content marketing is a plus.

  • Strong interpersonal skills and a passion for member engagement.

  • Familiarity with market research and consumer panels is advantageous.

  • Having prior experience with Zendesk customer support software, along with a background in project management and strong customer service skills, is a distinct advantage.

  • Ability to work independently and as part of a team, with excellent time management skills.


  • Competitive salary

  • Comprehensive healthcare and benefits package

  • Opportunity to work in a dynamic and innovative market research company

  • Professional development and growth opportunities

  • Collaborative and supportive team environment

If you are a creative and results-oriented individual with a passion for engaging with audiences through well-crafted content, we encourage you to apply for the Panel Management Content Specialist position. Join us in shaping the future of market research and making a positive impact on our panel members' experiences.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 115 days ago

City: Singapore

Work Area: Operations

Job Time: Full Time

Requisition ID: R00018693