Marketing Science Analyst

Country

Türkiye

Job Family

Client Solutions

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

We deliver tailored statistical analysis to our clients to address their business issues related to consumer behavior and/or other marketing issues. As a partner to our clients in advanced statistical and prescriptive analytics solutions, we are looking for a Marketing Science Analyst.

Responsibilities;

  • Apply corresponding statistical methodology to quantitative market research data such as correspondence, normalization, driver, TURF, conjoint, maxdiff, forecasting, modelling, segmentation, regression, cluster, etc.
  • Work closely with project management teams who deliver marketing research insights to clients
  • Effectively manage own workload & be responsible for the delivery of analysis outputs to project teams.
  • Support the development of data driven research designs.
  • Leverage knowledge exchange in the broad GfK marketing science community, regional and/or global

Requirements;

  • Bachelor’s degree preferably in statistics, economics, econometry, informatics, mathematics with a strong focus on data analysis (PhD or Master degree is a plus)
  • Ideally more than 2 years of work experience in the field of data analytics either in academy or private sector,
  • Strong knowledge of analytic software tools and/or programming languages, with special focus on SPSS, Excel,  R and Python.
  • Solid understanding of different statistical analysis methods such as correspondence, normalization, driver, TURF, conjoint, forecasting, modelling, segmentation, regression, cluster, etc.
  • Ability to handle large (behaviour) datasets and ‘break down’ complex data and statistics into recommendations
  • Work cross functionally with different teams and stakeholders in an international setup.
  • Eye for detail and high-quality standards
  • Ability to fluently communicate in an English business environment,
  • Good inter-personal skills – treat others with respect, be co-operative, friendly and considerate of others.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 34 days ago

City: Istanbul

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00022742