Marketing Manager UK


United Kingdom

Job Family

Marketing & Communications

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Job Description Marketing Manager UK ( NIQ & GfK)

The Marketing Manager UK holds a key position within the EMEA marketing team and spearheads the development and implementation of our marketing strategy and activities across the business in UK, Ireland and the Nordics

Reporting to the Western Europe Marketing Leader and working in close collaboration with marketing, commercial and business stakeholders. You will be responsible for developing and implementing effective marketing and communication activities in line with the defined WE business and marcomm priorities. Supporting key areas of the business as well as for the local implementation of global/regional campaigns, with the geographic focus on UK, Ireland and Nordics.

You’re good at:

  • Own, plan and execute the marketing plan in UK, Ireland and the Nordics according to the regionally relevant solutions by leading the development and execution of client centric marketing programs, including relevant content, digital and social media campaigns and events.
  • Partner closely with the countries` commercial and business leaders, understanding their business goals and objectives to create a marketing plan aligned with the regional business and marketing priorities
  • Collaborate with regional and global marketing and comms teams to jointly create and execute integrated marketing campaigns – content, digital, communication and event.
  • Partner with commercial teams to identify, understand, and collaboratively develop opportunities and tactics to create Marketing Qualified Leads, nurture leads, and drive marketing influenced sales opportunities to underline Marketing ROI
  • Collaborate closely with the EMEA Communications, Digital and Content teams for best-in-class marketing activities and orchestrates activities on a country level.
  • Live a results-oriented culture using and leveraging tools like Hubspot and Salesforce, MSD, Hootsuite and others.
  • Partner with the Sales organisation and support them with content
  • Plan and manage the local marketing budget with focus on ROI aligned with the WE business and marketing plan.

You can bring:

  • 5+ years proven track record creating and managing marketing programs that have demonstrated tangible contribution to business results.
  • University degree in Marketing, Business Administration or a related, relevant field.
  • Experience in or with B2B business a must, ideally in Tech, SaaS, Consumer Industry or at a Marketing agency with relevant clients. Understanding of and interest in Insights industry, data and trends is key.
  • Excellent written and verbal communication skills, ability to create marketing- relevant content from business input.
  • Excellent understanding of and solid experience in digital marketing and social media. (preferably in a B2B context)
  • Native/excellent command of English is a must.

Skills you have

  • Commercial affinity and data-driven mindset, with focus on the delivery of results in the form of client engagement, leads, Marketing ROI. Ability to adapt actions based on data, keeping a pulse on metrics.
  • Ready and able to flex between strategic view and hands-on execution
  • Strong project management skills and understanding of how to manage the priorities of multiple stakeholders within an international matrix organization
  • Excellent written and verbal communication skills, ability to create marketing- relevant content from business input
  • Creative thinker, curious and ready to try new technologies and drive innovation
  • Open-minded and willing to incorporate other people’s point of view.
  • Enjoys working in an international, cross-cultural environment
  • High affinity and experience with digital tools such as MS Office Suite, Wordpress, website metrics and marketing CRM/software tools

Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed in a job specification. GfK is looking  for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply. You may be just the right candidate for this or other roles.

We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional  benefits including:

  • Interest free season ticket travel loan

  • Discount Gym Membership via ‘Gympass’

  • Eye care scheme

  • Comprehensive Employee Assistance Program

  • Fantastic training and development opportunities – our inhouse training team hosts a wide range of internal and external courses

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 15 days ago

City: London

Work Area: Marketing and Communication

Job Time: Full Time

Requisition ID: R00023004