(Junior) Data Analyst Geomarketing



Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

The purpose of the role is to manage a substantial amount of data, perform data preparation, statistical analysis and quality checks to update the GfK Geomarketing regional market data product portfolio and visualize regional data. GfK GeoMarketing provides regional data such as purchasing power or other socio-demographic data on granular level.

You will:

  • Prepare data, perform statistical evaluations and quality checks
  • Run data analysis and statistical modellings (in the statistical software R) for calculate purchasing power or other socio-demographic data
  • Create thematic maps with GIS
  • Research international regional data and explore new data sources
  • Update the research database, systematically check for terms of use and document the quality of the data
  • Document, support and optimize internal workflows

You have:

  • University degree in Geography, Statistics, Economics or Social Sciences any other related areа (preferably with an emphasis on statistics and data analysis)
  • Interest in location-related topics, geomarketing and market research as well as economics and macro-economics
  • Interest in learning (geo-)statistics with corresponding software R
  • Knowledge of statistics
  • Experience in R (must) and willing to learn the processing of geodata in R
  • Experience with spatial data analysis and/or GIS software - (e.g. QGIS) will be considered as an advantage
  • High affinity for numbers and data
  • Strong analytical thinking skills
  • Independent, accurate and structured way of working
  • Distinct ability to work in a virtual team
  • Very good knowledge of English (B2 – C1), additional languages are a plus


  • Use the latest digital technologies.
  • Ongoing trainings to support your development.
  • Opportunities for personal and professional growth.
  • Competitive remuneration and bonus scheme linked to individual performance and company results.
  • Flexible working hours and hybrid working model combining working from home with fixed office collaboration days on a weekly basis
  • 3 additional non-working days annually.
  • Food vouchers
  • Health insurance
  • Discount program with external vendors
  • Multisport card
  • Eco friendly travelers are welcome to the office – parking places for bikers and free card for public transportation are available to all employees
  • Last but not least – GfK Sofia office is located close to the city centre and easily accessible from any point by public transportation – 47A Tsarisgradsko Shose Blvd

All documents will be treated in the strictest confidentiality.

Only short-listed candidates will be invited for an interview.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 42 days ago

City: Sofia

Work Area: Operations

Job Time: Full Time

Requisition ID: R00023537