United Kingdom

Job Family

Marketing & Communications

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description


Are you passionate about transforming complex problems into simple solutions and compelling stories? Does the combination of creative and strategy make you tick? 

About This Job

We are looking for a Copywriter to join our creative marketing team reporting directly to the Head of Creative/Creative Director.  You will  contribute to the continuous development of the voice of NielsenIQ’s brand and implementation across all media and marketing channels. You will be responsible for utilizing your creative writing skills and conceptual ability to transform complex business concepts into clear, on-brand stories that enhance NIQ’s awareness for current and prospective clients. You will also be responsible for nurturing our associates’ writing style to align with the brand/marketing guidelines. 

You will help achieve milestones for NIQ through the development of the brand voice across all media and strengthening it by ensuring consistency throughout our global company. This role will impact on the growth of our brand globally.

We are the undisputed leader in providing the best retail and consumer data platform in the FMCG and tech and durables categories.   We enable better innovation to retailers and manufacturers to make bolder decisions. We are unwavering in our commitment to these ideas and passionate about helping clients achieve success.  We are committed to reflecting the diversity of the clients, communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement and products. We enthusiastically invite candidates who share that mission to join us.

You will:

  • Develop a copy vision of NIQ’s brand across design, marketing, and product innovation. 
  • Partner with art directors, web developers, product marketers and event leads to oversee large-scale marketing initiatives from concept through execution
  • Champion NIQ’s brand voice, and educate the organization on how to do the same
  • Build and maintain strong relationships with stakeholders across the organization
  • Manage multiple, fast-paced projects at once, with the ability to switch between them seamlessly
  • Possess a keen attention to detail and timelines
  • Mentor, coach and guide creatives and freelancers, as needed

You bring:

You’re a strategic thinker and creative leader with a passion for storytelling with a deep familiarity with creative copywriting across both digital and print. You excel at translating complex business concepts into simple, compelling content. You are an expert on current trends in marketing and advertising. You are able to clearly articulate the thinking behind your creative ideas and possess a confident and persuasive approach when presenting work. You are passionate about being the champion of our voice for our global company.

  • • Ideally 6+ years of experience in B2B and B2C copy development
  • • Extensive digital copywriting experience (banner ads, microsites, video, etc).
  • • Expert at multitasking and prioritizing
  • • Strong communication, simplification and collaboration skills
  • • Experience in a global role and / or ability to work virtually with global teams preferred
  • • Demonstrated ability to thrive in a matrixed team environment preferred
  • • BS/BA degree in Journalism, Communications, Marketing, or related field preferred

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 48 days ago

City: London

Work Area: Marketing and Communication

Job Time: Full Time

Requisition ID: R00022804