Business Development Manager, Media (Consumer Panel Services GfK)



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Our Mission

At Consumer Panel Services GfK, our mission is clear: to provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high-quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

Job Description

As leading company in data and deep analysis of shopper behaviours, we invest in development of segment activation and media related products.

The Business Development Manager, Media supports the CPS business and product development in the Netherlands and Belgium through direct engagement with clients via new business development and existing account management. Reporting to our Client Commercial Lead NL, also based in Amstelveen, the Business Development Manager, Media drives commercial consulting with a variety of local clients including advertisers, data integration platforms, media & digital agencies. The Business Development Manager, Media is a motivated and entrepreneurial professional, with experience in digital media ecosystems consulting and ability to identify and generate revenue streams from client requirements.

You Will:

  • Drive commercial consulting with current and potential clients across the advertising, data integration platform, media & digital agency sectors 

  • Effectively communicate and promote relevant CPS products, analysis and services to for fill client business need

  • Oversee & coordinate full lifecycle process of CPS service delivery to clients

  • Concept and proposal, overall project management, client presentation, consulting and after sales service

  • Collaborate & cooperate with CPS product development and client service colleagues to tailor client solutions and requirements

  • Cooperate with other commercial colleagues and CPS media hub teams to share best practice and process for local and other markets

You Have:

  • A deep understanding of digital media ecosystem (incl. programmatic buying and social media)

  • 3+ years experience with successful sales/consulting within the media business , e.g. media consulting, online publishers, media / digital agencies

  • Experience in cooperating and collaborating with media/digital agencies

  • Solid analytic/statistical understanding

  • Familiarity with Market Research, understanding of consumer panels is desirable

  • Good understanding of the local consumer and shopper landscape

  • Presentation and communication skills

  • Advanced MS Office suite skills (PPT, Excel, Word

  • Fluent English & Dutch Language skills (written and spoken)


We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about who we are and everything we do on:

Posted: 29 days ago

City: Amstelveen

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00021859