Associate Director



Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Role purpose:

So where do you fit here?

You will drive the overall new business sales & renewals for CMI business for the accounts in your scope; you will secure a sustainable sales pipeline developing new revenue opportunities while maintaining close customer relationships for existing accounts.

In your role, you would:

  • Drive sales, renewals and overall growth of business, securing sustainable and long-term pipeline, revenue opportunities; while keeping an accurate forecasting and maintain customer relationships (both senior and mid level)
  • Develop a strategic understanding of customer's industry/ business/ markets/ clusters
  • Partner with Customer Success (Research consultancy and delivery team) and other relevant functions (eg. Retail Measurement, Retailer + Tech & Durables Account Leaders) to define strategic Account Plans and JBPs and remove roadblocks for smooth sales operations
  • Drive strategic action plan to tackle Voice of the Customer feedback
  • Work together with our sales teams, enhancing your skills and improving your experiences together as a team
  • Seek strategic expansion of customer network and strategic alliances to unlock new budget holders
  • Ensure proactive alignment of NIQ GFK’s CMI value proposition to customers' needs and trends

Throughout your tenure, you will demonstrate the following competencies:

  • Relationship Building: Develop effective long-term professional interactions with customers based on trust working toward the best interest of those involved providing positive results.
  • Active listening: Enhance mutual understanding in communicating with customers by expressing genuine interest in, and providing full attention to, the content and meaning of customers’ messages
  • Information seeking: Curiosity and desire to know more about things, people, or issues. This involves going beyond routine questions and includes digging or pressing for exact information; resolving discrepancies by asking in-depth questions; or conducting less-focused environmental scanning for opportunities or miscellaneous information that may be used in the future
  • Influence and persuasion: Persuading, convincing, influencing, or impressing others in order to get them to support a specific CMI agenda, make a specific type of impression, or take a specific course of action.
  • Negotiation: Identify key bargaining points for all parties and work effectively toward win-win solutions
  • Composure and resilience: Effectively deal with pressure, maintain focus and intensity, and remain optimistic and persistent, even under adversity. Have the ability and propensity to recover quickly from setbacks, rejections, and conflicts and to maintain self-control in the face of hostility or provocation.
  • Organizational Savvy: Gather and accurately assess information related to the organization’s formal and informal communication channels and power relationships affecting CMI specific sales.
  • Business Acumen: Makes sound business decisions based on a strong understanding of the company’s business model, strategic goals, and relevant policies, as well as best practices and current technologies in their own discipline or functional area.

About you

You are a high-performing deal maker with a growth mindset of revenue targets. You know how to build and promote strong long-lasting client relationships. You’re energized by accelerating sales, uncovering opportunities, and exceeding individual targets while bringing the best out of your colleagues through collaborative learning and joint pitches when needed. A deep understanding of the market landscape, our CMI products, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow. You strengthen our relationship with customers and unlock opportunities for growth. Selling, understanding our customers and their contexts, effective negotiation and growth mindset drive your work.

We are looking for people with:

  • Min. 7+, typically 10+ years of related experience
  • Solid sales skills and developed sales expertise in target scope
  • Although solid understanding of data analytics industry, business model, products, services, and solutions like Brand Health, Segmentation, Usage & Attitude studies, Shopper and Shopping Behavior, Customer Experience and Advertising Effectiveness is ideal, we will also consider candidates who are interested in learning more about our industry and the work we do
  • Solid understanding of market trends and its interdependencies impacting customers

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 31 days ago

City: Kuala Lumpur

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00023292