Account Manager (CMI)



Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Our Consumer and Marketing Insights (CMI) Department enables our clients to make data driven decisions to help them grow. And how do we do that? By listening to their needs, establishing research strategies, and providing them with relevant insights and recommendations, while keeping the time investment for our clients at a low level by supporting them in all their decision making.

In a nutshell, we are looking for a person that is passionate about helping our clients via in-depth research. You will be responsible for developing existing client accounts, by renewing contracts or developing the types of studies conducted with these clients, as well as developing new business with prospects. You will be the preferred contact for clients in a wide range of industries, going from finance to entertainment, media, travel, hospitality, ….You have a thorough understanding of research and are able to carefully listen to clients to translate their needs into an effective research proposal that convinces them of the added value GfK can bring. In short, you are a sales specialist with an appetite for research!

What does your typical day look like?

  • First things first: a coffee or tea at our cozy office in Leuven, or at home.
  • You meet with a client to understand new challenges and opportunities they are facing.
  • As the day evolves, you develop a commercial research proposal that will help answer the client’s questions and shows exactly what GfK brings to the table.
  • After lunch, you follow up on incoming requests for research from both new & existing clients in the variety of sectors that are your responsibility (entertainment, travel & hospitality, finance, …).
  • Together with the CMI Director, you think about new possible client pools that could benefit from the insights the CMI team provides, how to reach them and how to convince them to start a partnership.
  • In between, you work on action plans for your portfolio of accounts, and create close relationships with the experts that will be responsible for the research projects.
  • Finally, you have a meeting with a client to present a proposal, in which you clearly explain the research methodology and what’s in it for them.
  • You finish the day feeling proud that your drive and client-centricity has made a difference and that you have created customer intimacy by perfectly mastering their key issues and becoming their main point of contact!

Now that we’ve introduced you to the position as Account Manager, what skills, qualifications and experience should you have?

  • Bachelor’s, Master’s degree, or higher education
  • Around 3 years of experience in sales / business development / account management
  • Knowledge and use of (market) research
  • Excellent communication, negotiation and presentation skills
  • Commercial and results-oriented focus
  • Fluent in English, big plus if you are also fluent in Dutch or French
  • Affinity with and thorough understanding of (quantitative) research
  • Fondness to work towards (financial) targets and KPIs
  • Strong listening capabilities and ability to have in-depth conversations to convert an opportunity into a deal
  • Cold calling and searching for or creating new leads

What do we have for you?

The CMI family is a multicultural team composed of 14 creative and passioned people working together to develop the solutions the client wants or may not even know they need, functioning in an exciting work environment that brings people together. In addition, our teams across the region and the globe are in constant communication to provide the best experience to our clients. We encourage an entrepreneurial and innovative spirit, which is why we are looking for self-starters, people who accept challenges and create solutions.

  • The possibility to receive and provide trainings on a number of topics, related to day to day working at GfK as well as soft skills, presenting, specialized products, …
  • An adventure filled with challenges waiting for you in one of the world’s leading research companies.
  • An open place where you can bring your expertise to create a positive impact and the opportunity to further develop in the direction you see fit.
  • Competitive salary package (including meal vouchers, 13th month, group and hospitalization insurance) and the flexibility to work from home and at the office.
  • A GfK family and atmosphere with initiatives such as weekly fresh fruit and bring-together initiatives/events such as Easter breakfast, team beings and drinks.

Do you want to write your own story at GfK by telling number-based stories to lead brands and companies? We are excited to get to know you!

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 39 days ago

City: Leuven

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00022803