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Magazine Ads: Digital, Print Score Similar Engagement Levels

by Michal Galin , 02.09.2014

Marketers are always looking for new ways to bring their brands to life for their high-value target audiences. And, according to a GfK analysis, tablet magazine advertising shouldn’t be overlooked as an effective addition to print and other media campaigns.

In our latest video blog post, Mickey Galin (EVP Research, GfK Audience Measurement & Insights) draws on recent findings from GfK MRI Starch Advertising Research. Our data show that ads in tablet versions of consumer magazines have the same level of reader recall—or “Noted” scores—on average, as print magazine ads.

For more information about this study or Starch Advertising Research, please read our press release or contact michal.galin@gfk.com.