Strong regional performance in Q1 2024 vs same period last year for Middle East, Turkey and Africa (META) and Eastern Europe. Western Europe struggled to reach positive growth.
Western Europe – sales revenue Q1 2024 vs Q1 2023
- Small domestic appliances (SDA) is the only sector to see positive revenue across most countries in Western Europe.
- Spain’s high growth in Consumer Electronics (CE), driven by purchases of HD-enabled TVs, following end of SD DTT signals on 14 Feb 2024.
![2024-Q1_West Europe](https://www.gfk.com/hs-fs/hubfs/2024-Q1_West%20Europe.png?width=940&height=461&name=2024-Q1_West%20Europe.png)
Eastern Europe – sales revenue Q1 2024 vs Q1 2023
- Eastern Europe saw good regional growth in Q1 2024, helped by a low baseline from the previous year.
- Fastest recovery seen in purchases of small domestic appliances (SDA), as well as in IT and office equipment.
- Poland, Ukraine and Romania performing most strongly within the region, with positive or stable growth across every sector.
![](https://www.gfk.com/hs-fs/hubfs/image-png-Jun-05-2024-09-57-43-0715-AM.png?width=1287&height=642&name=image-png-Jun-05-2024-09-57-43-0715-AM.png)
Middle East, Turkey & Africa (META) - sales revenue Q1 2024 vs Q1 2023
- T&D sales in META have been impacted by inflationary price increases.
- Geopolitical impacts also remain a risk for this region.
- Ongoing high inflation rates in Turkey and Egypt sees consumers turning cash into assets
![2024-Q1_META](https://www.gfk.com/hs-fs/hubfs/2024-Q1_META.png?width=1270&height=638&name=2024-Q1_META.png)
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