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Consumer Life

Jumpstart innovation and discover how consumers’ everyday lives are evolving

Welcome to GfK Consumer Life (Roper Reports®), a global data and insight service that provides a view on how consumers' everyday lives are evolving.

Clients can now access what people think, and what people do on a global, regional, local or micro level. With over 30,000 respondents aged 15+ and accounting for 84% of global GDP, Consumer Life has the data you need to jumpstart the innovation process.

For instant visibility on the big issues that are facing your industry, consider a GfK Consumer Life standard report. For larger business challenges, consider our bespoke consulting service, tailored to your needs.

Gain deeper insights into the everyday lives with GfK Consumer Life:

  • Start with the broader context of change to understand how social and cultural shifts impact people's everyday lives
  • Understand how these changes impact engagement with products and services
  • Have visibility into disruptive forces, and how consumers may embrace or reject them
  • Capture emerging opportunities by monitoring change across all aspects of their consumers' lives

What is GfK Consumer Life?

  • A global data and insight service that provides a longitudinal view on how consumers' everyday lives are evolving.

How does it work?

  • Leverages longitudinal perspective and global framework to apply macro trends at a micro level
  • Flexibility to view insights through specific business issue

What are the key benefits?

  • Clear direction on what's changing, why and who is most affected
  • Unique insights for strategic priorities including: market opportunities, innovation, customer targeting, brand positioning, and marketing planning process

What syndicated reports are available?

  • Truth behind the Myth: Understanding Chinese Consumers - 10 Insights and Inspirations
  • Embedding Ethics: Corporate Social Responsibility and Consumers - 10 Insights and Inspirations
  • Consumers and Food: An Essential A to Z
  • 10 Insights and Inspirations
  • In a Good Place: Understanding Consumers in Latin America - 10 Insights and Inspirations
  • Super Connected Consumers: Pioneers of a Digital World
  • Asia-Pacific: High Growth, High Opportunity
  • Global Consumer Trends Now and Next
  • Global Consumers and Mobility
  • Global Parents: A Growing Area of Opportunity
  • Global Women Pursue the Good Life
  • Global Consumer Trends - The Cornerstones of Innovation
  • The Millennial Generation
  • Global Consumer Trends - Now and Next

What is the lead time to access data and insights from GfK Consumer Life?

  • Clients can access data and insights according to their needs instantly, once an order is placed
Latest Insights

Here you can find the latest insights for Consumer Life. View all insights

    • 07/08/16
    • Financial Services
    • FMCG
    • Trends and Forecasting
    • Consumer Life
    • Global
    • English

    UK Consumer confidence dives post-Brexit

    In a special GfK Consumer Confidence Barometer (CCB) to measure post-referendum economic sentiment in the UK, the core Index has fallen eight points to -9. In fact, all of the key measures that are used to calculate the overall Index have fallen. This long-running survey dates back to 1974, and there has not been a sharper drop than this recorded for 21 years (December 1994).
    • 06/29/16
    • Media and Entertainment
    • Media Measurement
    • Consumer Life
    • Global
    • English

    GfK Facebook Rio Games POV: Consumers await Rio 2016 with keen anticipation

    Mobile offers brands best chance to engage with consumers worldwide and enjoy the feel good factor of the Games.
    • 11/25/15
    • Market Opportunities and Innovation
    • Consumer Life
    • Global
    • English

    Delivering innovation that improves lives and builds brands

    Five guiding principles to jumpstart innovation
    • 11/05/15
    • Consumer Life
    • Global
    • English

    Consumers’ lives and societies are evolving at a rapid pace, are you keeping up?

    Understanding today’s market and where it’s going is increasingly problematic. Getting blindsided by consumers’ constantly-evolving preferences and evolving consumer culture is a very vivid reality for many business managers. Did you know that Generation Z is less concerned about individuality (being different from others), in fact it is the fastest declining global value in 2015. With the way consumers are thinking and acting changing so quickly, how do managers keep up the pace? With an “always-on” and connected consumer, we believe brands now require a holistic view of the changing marketplace and an understanding of how consumers’ lives are evolving when considering the introduction of a new product or service to the market. So it becomes not only about understanding your consumers within the context of a competitive set, but more the broader context and how they live their everyday lives. Innovation needs the widest possible context to identify opportunities to deliver new value, and leaders need to understand how change in people’s everyday lives impact brands and business. The pace of technology continues to drive more cohesive communication amongt consumers, culture, and brands in near real-time. Brands, likewise have a unique opportunity to capitalize on the right data and insights to forecast consumer behavior like never before. These new growth opportunities not only open because of new technologies – but also by evolving trends in values, identity, and culture and are themselves potent sources of innovation in and of themselves. For the last 10 years brands have focused on developing products that speak to individual needs of consumers. But in today’s market, Gen Z consumers care less and less about their individuality – think of recent successful launches in the sharing economy, for example. Airbnb and Uber weren’t overnight successes because of the technological achievements. These days, for very little start-up cash, many people can build platforms on a short timeline. But what made Airbnb and Uber so successful was the shift in consumers’ minds and their willingness to adopt these sharing services. More specifically, 10 years ago people would have probably been less apt to sleep in someone else’s home, or jump into the car of a very perfect stranger. When you stop to think about it, the willingness to conserve resources (both financial and carbon emissions, for example) are ever more pronounced in today’s economy. For these reasons and more, we see great successes in the sharing economies, because consumers’ attitudes have shifted dramatically over time. Launching a new product can be a less-risky undertaking, if you have the right data. With GfK Consumer Life, we have a line of sight into consumer preferences in more than 27 countries, available on demand for our clients. There we can offer a deep understanding of what consumers are thinking, doing, buying and what is changing both on a global, regional, national or micro level. Kathy Sheehan is the EVP and General Manager for GfK Consumer Life (Roper Reports). She can be reached at kathy.sheehan@gfk.com or on Twitter @kjson15st.

    About GfK Consumer Life (Roper Reports)

    Leading brands and marketers have turned to GfK Consumer Life (Roper Reports) for ongoing insights into nearly every aspect of life including: Confidence and concerns, Personal values, Leisure and entertainment, Retail, shopping and brands, Aspirations and status symbols, Travel, Health and wellness Beauty and personal care. Gain deeper insights into the everyday lives with GfK Consumer Life:
    • Start with the broader context of change to understand how social and cultural shifts impact people’s everyday lives
    • Understand how these changes impact engagement with products and services
    • Have visibility into disruptive forces, and how consumers may embrace or reject them
    • Capture emerging opportunities by monitoring change across
      all aspects of their consumers’ lives
    To learn more: >>Visit the page            >>Download the whitepaper       >>View the slipsheet     >>Contact GfK
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    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

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