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Global Studies - break from technology

Frequency of entertaining guests at home

You might be wondering why we bother to research how often different types of people entertain guests in their own home?  

The answer, of course, is that this data is fundamental in identifying primary audiences and end-users for manufacturers and retailers of groceries, food and drink, kitchen appliances and even home entertainment and technical consumer goods... 

  • Overall, a quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly
  • Households with young children and people in their twenties are the most frequent hosts
  • Frequency of entertaining guests at home tends to decrease with age
  • Internationally, less than 1 in 10 say they never entertain guests at home

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