Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Trends and Forecasting

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 11/30/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study

    According to GfK’s new Mood of the World Report, just 16% of Canadians say they are “very confident” they will personally be better off in 12 months, half the global average of 32%.
    • 07/20/16
    • Consumer Panels
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    New GfK Data: US Consumers More Concerned about Safety, Security Than Canadian

    In just-released GfK research, almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security -- 10 percentage points higher than the level for Canadians.
    • 07/08/16
    • Financial Services
    • FMCG
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    UK Consumer confidence dives post-Brexit

    In a special GfK Consumer Confidence Barometer (CCB) to measure post-referendum economic sentiment in the UK, the core Index has fallen eight points to -9. In fact, all of the key measures that are used to calculate the overall Index have fallen. This long-running survey dates back to 1974, and there has not been a sharper drop than this recorded for 21 years (December 1994).
    • 06/21/16
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    Almost 4 in 10 US Consumers Feel They Need to Be “Always Reachable”

    Almost four in ten (38%) US consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and only 16 percent firmly disagree.
General