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Trends and Forecasting

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 07/24/17
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United States
    • English

    Global smartphone demand peaks alongside a leap in average sales price in 2Q17

    Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.
    • 07/06/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Infographic: A fresh look at dads as consumers

    Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.
    • 05/25/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Uplifting today's high-stress moms

    Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
    ambitions for themselves.
    • 05/22/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The revolution: Dads of today and tomorrow

    In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.
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