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Trends and Forecasting

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 07/06/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Infographic: A fresh look at dads as consumers

    Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data shows that today's dad is anything but predictable – and how brands can connect with them.
    • 05/25/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Uplifting today's high-stress moms

    Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
    ambitions for themselves.
    • 05/22/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The revolution: Dads of today and tomorrow

    In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.
    • 05/08/17
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Smart Home and the Millennial devide

    Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
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