Talking Tech:
The full 2021
Black Friday download

Global and local level expert analysis of sales performance in key markets and categories

Join our free webinar on 14 December 2021

When the dust has settled, it will be time to review how Black Friday performed in this most extraordinary year. This November’s event takes place in an extremely competitive environment, fueled by rising prices, supply chain challenges and set against a backdrop of coronavirus restrictions. Don’t miss our webinar on 14 December for the full picture of this key promotional period in the sector’s calendar.

This one-hour long webinar offers an overall global session and deep-dives in local language giving you the latest sales insights to put your own performance into perspective. Based on our unique and trusted GfK Market Intelligence: Sales Tracking our global and local experts will share a comprehensive analysis on what was sold, when, where and at which price across key markets, product categories and channels.

Global session: Download the big picture

Our experts will share this year’s Black Friday results at a global level. How did the event perform compared to previous years? Which product categories were most popular? How did market conditions impact discounting levels? As well key facts and figures, the GfK presenters will call on their years of monitoring this peak week to offer an invaluable perspective on the current state of the consumer technology and durables market, trends and challenges.

Market-level session: Download country and category detail

In part two we’ll dig down deeper into the detail from seven key Black Friday markets - UK, Spain, France, Germany, Italy, Russia and Brazil. In each session local experts will analyze the event’s performance on a country level so that you can understand that market, compare your activity, and benchmark your results against the overall performance. Our local teams will share their experience and answer your questions too. All you need to do is choose which of the seven local language sessions you want to join when you sign up to the webinar.

With so much data and intelligence on Black Friday in one webinar, this is one of our most popular Talking Tech’s of the year, so make sure you sign up to secure your place.

Join us live to talk tech on 14 December 2021 at the time which best fits your schedule:
9.00-10:00am CET or 4.00-5.00pm CET

Register now: