As consumer tech retailers enter 2024, they face myriad consumer demands. These expectations also present powerful growth opportunities.
GfK’s new Retail report examines the four areas of growth in which retailers are set to invest: formats, technology, operational excellence and purpose.
For the report, GfK surveyed nearly 800 retail executives in 76 countries. The findings demonstrate clear trends in the strategic plans of omnichannel, pure play online retailers, and offline stores.