As consumer tech retailers in Europe enter 2024, they face strong and fast-changing consumer expectations, amid sluggish economies. But these shifting consumer demands also present powerful opportunities to capture fresh growth.
GfK’s new State of Retail report for Europe examines four areas in which retailers will invest: formats, technology, operational excellence and purpose.
For the report, GfK surveyed nearly 800 retail executives in 76 countries globally. The Europe findings demonstrate clear trends among omnichannel, pure play online, and offline retailers.