Over half of US replacement tire sales come from the independent tire specialist channel - but information on activity in these crucial outlets has been scarce.
To address this, GfK developed the first panel collecting point-of-sale (POS) data from independent tire dealers nationwide. Drawing from over 3,500 points of sale, GfK's panel allows manufacturers and retailers to understand for the first time:
With data from January 2016 to the current month, GfK's panel allows executives to benchmark their performance against the channel and bring a richer, fact-based perspective to decision making.
GfK POS data can help achieve key goals for tire sales:
Be in the right place at the right time – GfK helps you increase profitability and address non-productive inventory in the supply chain
Anticipate production needs – see which tires consumers are purchasing in the replacement market on a month-by-month basis, and understand the impact of new product launches and innovations
Maximize the value of promotion and ads – with channel-wide sales trends at your fingertips, including competitive data, you can see which consumer/trade tactics are working to drive efficient promotional/advertising strategies
GfK has already established point-of-sale tire panels in nearly 30 countries, from Europe to Asia Pacific to the Middle East. Using its global product manual to code all incoming information, GfK assures data integrity with granular comparability. The result is a more informed global tire marketplace – one that now includes the US.
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...
19.02.2021
Events
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel ...
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
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