Know what matters most to consumers
Personal values are the guiding principles in people's lives. They influence the way people live - their beliefs, their attitudes, their choices, and their behaviors. Do you know the personal values of the consumers that you want to target? And do you know what those values mean for your brand?
Imagine understanding people's deepest beliefs; truly getting to know what they hold closest to their hearts. You could develop products and features that meet their needs at a deeper level. You could position your brand in a way that resonates and builds a stronger connection, driving loyalty on a whole new level. You could differentiate your company from the competition.
Insights to build loyalty
Our Value Factbook measures 57 personal values designed to encompass the human experience. It divides consumers into five segments to provide a useful way to understand and target groups of consumers.
Insights on values help marketers understand consumers' core beliefs so that you can adjust your strategies to show how you match their values. We enable sales, marketing, product, and insights leaders to:
Get to know their core beliefs
Understand how values change
See similarities and differences
Adjust your features and positioning
Create a plan around sustainability to grow your business
Concerns about the environment are at an all-time high, and these concerns aren't likely to disappear anytime soon. Companies that embrace sustainability concerns will win. Those that don't will be left behind. Our Green Gauge® Report gives sales, marketing, product, and strategy leaders insights to plan for long-term success:
Create deeper connections with your target consumers
By understanding what guides people in their lives, you can build a relationship with your target customers. Consider the following:
- Changing values: While things like protecting the family generally remain steady year-to-year, some values are changing. Do you know which ones?
- Rising values: Certain values, like protecting the environment, are on the rise. How will you address them?
- Cultural differences: Values differ by country. Do you know what matters most in your target markets?
Insights from the most comprehensive consumer trend study in the world
Our Values Perspective and Factbook are part of Consumer Life, the longest-standing consumer trend study in the world with insights from 30,000 consumers in more than 25 countries.
Our Value Factbook reports are available as part of the standard package to annual Consumer Life subscribers.