You are on the global GfK website. Visit our local website for more offerings and information in your country.
GfK’s long-running Consumer Confidence Index dropped one point in February 2018. Three of the five measures decreased in February, one stayed at the same level and one increased.
Joe Staton, Head of Experience Innovation UK at GfK, says:
“Ongoing concerns about sluggish household income, rising prices paid by consumers in the shops, and the prospect of inflation-busting council tax and interest rate hikes has dented confidence after last month’s surprising rally. The two-year trend of negative sentiment – the Overall Index Score has bounced between zero and -13 since February 2016 – proves consumers feel pessimistic about the state of household finances and the wider UK economy. Shoppers continue to rein in spending, witnessed by the drop in the Major Purchase Index and the gloomy start to 2018 for many retailers. Despite positive news about upgraded growth forecasts, and the promise of higher wage increases this year, confidence will remain subdued until we feel the positive impact on our purses. Consumers have good reason to feel jittery and depressed.”
UK Consumer Confidence Measures – February 2018
The Overall Index Score in February 2018 is -10. Three of the five measures decreased in February, one stayed at the same level and one increased.
Personal Financial Situation
The index measuring changes in personal finances during the last 12 months has increased one point this month to 0; this is one point lower than this time last year.
The forecast for personal finances over the next 12 months has decreased one point to +5 this month; this is two points higher than February 2017.
General Economic Situation
The measure for the General Economic Situation of the country during the last 12 months has stayed at -29; this is eight points lower than February 2017.
Expectations for the General Economic Situation over the next 12 months have decreased two points to -26; this is six points lower than this time last year.
Major Purchase Index
The Major Purchase Index has decreased one point this month to 0; this is five points lower than February 2017.
The Savings Index has increased two points to +12 in February; this is 16 points higher than this time last year.
Joins growing California contingent with focus on tech, digital media, automotive, and other verticalsRead more
New research points to opportunity for stronger brand differentiation around purpose-driven marketingRead more
Team from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights Association eventRead more