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The 2020 presidential campaign will only intensify concern about effective targeting across platforms. At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.
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Campaign Amplifier gives marketers a richer understanding of advertising effectiveness on Meta social media platforms.Read more
NIQ and GfK complete combination, creating the world’s leading consumer intelligence companyRead more
GfK has entered into an agreement to sell its European Consumer Panel (GfK CP) business to YouGov plc (YouGov)Read more