NewYork, 09.07.2019

MRI-Simmons to reveal connections between streaming TV and political engagement at Mavericks of Media

Consumer insights leader to share latest TV connectivity trends from ongoing Cord Evolution Study

The 2020 presidential campaign will only intensify concern about effective targeting across platforms. At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.

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MRI-Simmons to reveal connections between streaming TV and political engagement at Mavericks of Media

Consumer insights leader to share latest TV connectivity trends from ongoing Cord Evolution Study

Latest Press Releases

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

NIQ and GfK complete combination, creating the world’s leading consumer intelligence company

GfK has entered into an agreement to sell its European Consumer Panel (GfK CP) business to YouGov