NewYork, 29.05.2019

MRI-Simmons, EthniFacts empower targeting based on consumers’ innate desires, aversions

New tool leverages Big 5 personality profiles

To engage consumers in a marketplace inundated with products and messages, brands need to take a deeper approach to targeting. A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics.

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