NewYork, 29.05.2019

MRI-Simmons, EthniFacts empower targeting based on consumers’ innate desires, aversions

New tool leverages Big 5 personality profiles

To engage consumers in a marketplace inundated with products and messages, brands need to take a deeper approach to targeting. A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics.

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MRI-Simmons, EthniFacts empower targeting based on consumers’ innate desires, aversions

New tool leverages Big 5 personality profiles

Latest Press Releases

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

NIQ and GfK complete combination, creating the world’s leading consumer intelligence company

GfK has entered into an agreement to sell its European Consumer Panel (GfK CP) business to YouGov