NewYork, 13.03.2017

GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference

GfK will lead three sessions, co-present with Microsoft, ARF

How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth? At The Advertising Research Foundation’s (ARF) annual conference, GfK will share new learnings on using visual tools in mobile research, elevating digital advertising (a co-presentation with Microsoft), and tapping into sources of sustainable brand growth.

The two-day event – taking place March 20-21, 2017 at the Hilton Midtown Hotel in New York City – will focus on “Unlocking Advertising Insights.” Leaders in marketing, advertising and research will be exploring the latest strategies and tactics to optimize digital campaigns and increase their brand success.

GfK will take part in the following presentations:

“ARF Original Research: Optimizing Mobile Research –
Speaking the Consumer’s Language”
Monday, March 20; 11:20AM – 11:50AM

Dive deeper in optimizing mobile survey design to learn how emojis and visual tools help make mobile surveys thumb-friendly.

Chris Bacon – EVP, Global Research Quality & Innovation, The ARF
Frances Barlas – VP, Research Methods, GfK  
Ryan Baum – Senior Research Strategist, FocusVision
Zoe Dowling, Ph.D. – Lead Research Strategist, FocusVision
Randall K. Thomas – SVP, Research Methods, GfK

“Elevating Digital Advertising”
Tuesday, March 21; 12:30PM – 1:00PM

GfK and Microsoft describe an affordable method of pre-screening for the quality of display advertising, leading to ads that break through the online clutter.

Josh Billig – Consumer Advertising Research, Microsoft
Jon Brand – SVP, Brand & Customer Experience, GfK

“Understanding Sources of Sustainable Brand Growth”
Tuesday, March 21; 2:10PM – 2:40PM

GfK shows how to find the right balance between short-term success and long-term brand building.

Oliver Hupp, Ph.D. – Global Director, Brand Strategy & Tracking, GfK
Jo-Ann Osipow – EVP, Brand & Customer Experience, GfK

To learn more about GfK's presentations, write to marketing(at)

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit or follow GfK on Twitter:

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