GfK has appointed Stacy Bereck– a seasoned leader of high-performing market research teams – as its new Managing Director of Market Opportunities and Innovation in North America.
During her 20-plus years in market research, Bereck has helped clients from a variety of industries innovate successfully, adapt to evolving consumer lifestyles and needs, and create healthy and durable brands.
“We are thrilled to have a leader of Stacy’s vision and caliber take on such an important practice for us,” said Holly Jarrell, GfK’s Head of Product Groups for North America. “Clients have remarkable confidence in her judgment and insights, and they have never been more challenged by the task of innovating wisely. We know Stacy will help us bring the best of GfK to bear on clients’ toughest white space and product development problems.”
Bereck has worked with GfK before, holding multiple positions over 14 years, culminating in her appointment as head of the GfK NOP Consumer team in North America in 2005. For the past nine years, she has held leadership roles at Ipsos – most recently, as Senior Vice President and Client Service Team Lead for the Marketing IMQ group, which managed innovation, market understanding, product testing, and shopper research for clients across CPG, OTC, and consumer durables.
Bereck holds an MS degree in Communications, with a specialty in survey research and public opinion, from Cornell University, and an AB in Political Science from Brown University.
GfK Market Opportunities and Innovation designs and develops new emotive experiences that keep brands fresh and relevant by anticipating future needs. With services ranging from growth planning to product launch forecasts, core deliverables include a compelling pipeline of new experiences, validated against all relevant market criteria, and an activation plan that defines where, when and how to win.
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