As part of GfK’s Next Generation (“NextGen”) Competition, an annual event challenging US undergraduates to design and execute a market research project, GfK MRI is offering free access to its University Internet Reporter (UIR) service to participating students and schools.
Interested students can request the free trial by writing to nextgencompetition(at)gfk.com
UIR provides college students and instructors with online access to GfK MRI's Survey of the American Consumer™ database. GfK MRI conducts some 25,000 consumer interviews each year, capturing extensive data on media use, product purchase, and attitudes and beliefs.
Competition entry forms for GfK’s 2015-16 NextGen Competition are due October 30th; at this first stage, entrants only need to propose a research project. A handful of finalists are later asked to conduct and report on their research.
This year’s NextGen Competition asks the question, “Have brands gotten mobile right?” Selected members of the winning team will visit GfK’s North American headquarters in New York City to present their findings and gain firsthand experience in market research.
View a video about last year’s NextGen Competition
UIR subscribers (only non-commercial, academic clients are accepted) can access GfK MRI data and organize it in a number of ways, including:
- Retrieving data instantly by keyword
- Only displaying needed rows and columns
- Creating custom targets using binary logic
- 3 year trending available for Spring studies
- Sorting data based on any target and data variable
- Customizable reports
- Exporting data to spreadsheet
GfK MRI recently launched a new UIR interface that brings to life the MRI dataset in a more interactive and intuitive manner. This updated system provides the flexibility to explore GfK MRI’s Survey of the American Consumer™ with added capabilities to create custom targets and run 3 year trend reports.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit http://www.gfk.com or follow GfK on Twitter.
