Roller-coaster year for UK consumer confidence
GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.
Joe Staton, Head of Market Dynamics at GfK, says:
“The past 12 months were a really turbulent year for confidence in the UK as consumers reacted to the dramatic economic and political turmoil of 2016. After a positive start to the year [January 2016, +4] the index plunged rapidly in post-Brexit Britain [July 2016, -12] with the recovery to September then evaporating by year end to limp home at -7 for December. While consumers remain relatively confident about their personal financial situation, confidence in the general economic situation for the UK has collapsed in the face of uncertainty about the future both at home and abroad. Despite everything, consumer resilience is shown by strength in the major purchase index, the ‘now is a good time to buy’ mantra being reflected in strong retail sales growth. Looking ahead to 2017, against a backdrop of Brexit negotiations, the decline in the value of sterling, and the prospect of higher inflation impacting purchasing power, we forecast that confidence will be tested by the storm and stress (Sturm und Drang) of the year to come.”
UK Consumer Confidence Measures – December 2016
The Overall Index Score has increased one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.
Personal Financial Situation
The index measuring changes in personal finances during the last 12 months has decreased by one point this month to 0; this is three points lower than the same point last year.
The forecast for personal finances over the next 12 months has increased by one point this month to +3; this is six points lower than December 2015.
General Economic Situation
The measure for the General Economic Situation of the country during the last 12 months has decreased one point this month to -26; this is 21 points lower than December 2015.
Expectations for the General Economic Situation over the next 12 months have decreased one point to -23 this month; this is 17 points lower than December 2015.
Major Purchase Index
The Major Purchase Index has increased seven points this month to +12; this is five points higher than this time last year.
The Savings Index has increased six points to -5; this is five points lower than December 2015.
Download press release here.
Download CCB charts here.
Confidence in personal finances in the coming year remains strong at +10 and there is a 3rd consecutive improvement in our view of the general economic situation for the next 12 months.Read more
AI-enabled features give better predictions at speed in highly unpredictable landscapesRead more
Brits more upbeat about personal finances for year ahead as Index Score jumps seven points to -16 in March. All five measures were up against the February 19th announcement.Read more
GfK Brand Architect measures brand strength by replicating how consumers choose brands in real life. This new framework bridges the gap between consumer attitudes and actual buying behaviour.Read more