As the fastest growing sector in grocery retail, online shopping is set to account for 10% ($60 billion) of all activity by 2019. To take advantage of this market, online grocery retailers must reevaluate their shopping experience to capture the growing number of online customers.
In Chicago on November 5th, GfK’s Natasha Stevens (Senior Vice President, Digital Market Intelligence) will present at the Online & Digital Grocery Summit USA 2015, focusing on the characteristics and activities that make up today’s multi-channel shopper.
Stevens’ presentation, “Understanding the Multi-Channel Shopper,” will provide profiles of typical online shoppers, teach businesses how online shoppers navigate supermarket websites, identify the differences between in-store and online traffic with regards to customer loyalty, and explore mobile’s usefulness to the online shopper.
Natasha Stevens is a thought leader and innovator with more than 15 years in digital research. As SVP of GfK’s Digital Market Intelligence group, Stevens’ responsibilities include business development and designing custom research solutions that integrate digital assets across the industry.
The Online & Digital Grocery Summit is an annual meeting of online grocery retailers that focuses on best practices for online grocery retailers. This year’s summit will look brand positioning case studies, new approaches to producing productive conferences and new strategies for online success.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com or follow GfK on Twitter
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