As temperatures soared, the number of units of fans sold in the UK between 11-17 July (week 28) was up 421% on the previous week, and sales value increased 448% in the same time frame. The previous best weeks for sales of fans were weeks 22-24, but more units were sold in week 28. Comparing with the same time last year, unit growth was up 775% and value growth increased 723%.
Kelly Whitwick, UK Retail Lead for Market Insights, GfK, comments: “We had record temperatures during July and, in week 28, we saw demand for fans intensify as consumers looked to cool their houses. With more hot weather forecast for August, shoppers will be looking to get their hands on fans to avoid those hot and sticky nights where sleep seems impossible. However, the supply chain is under pressure and many stores and online retailers have sold out of models, so there will be waiting lists already – and the potential for would-be buyers to upgrade to higher-range models.”
These are the findings of the GfK Consumer Climate Study for September 2021.Read more
GfK publishes data on the global consumer electronics market.Read more
GfK publishes data on the Technical Consumer Goods market.Read more