Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.
GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.
The latest version of RegioGraph is now available. GfK’s geomarketing software has been used by companies across all sectors for the past 30 years.
Watch the recording of our GfK webinar on RegioGraph 2021 and learn more about the new features of our geomarketing software.
GfK has released a new and completely overhauled digital map edition for all of Asia.
GfK’s Map of the Month for February shows the regional distribution of multiple-person households with children in Germany in 2020.
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
GfK's Map of the Month for November shows the distribution of the Corona Impact in Europe in 2020.
Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.
GfK's Map of the Month for October shows the distribution of purchasing power in Europe in 2020.
GfK has released its Europe Map Edition 2020/2021, which includes thousands of changes to Europe’s regions.
GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany.
GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.
Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.
GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.
GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.
Download our free study on European retail and find out more about trends across 32 European countries.
GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.
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