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The art & science of marketing leadership today
Put yourself a step ahead of tomorrow's tech trends with our latest findings
Tap into GfK`s expertise across a host of verticals and marketplace dynamics
Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
How do shoppers react to often drastic budget squeezes – and how can manufacturers and retailers best master these new realities?
GfK’s brand intelligence experts discuss how the marketing landscape has evolved and explore what brands need to know to maximize their potential.
Sustainable beliefs and ambitions are not always matched by actions. Learn how to manage this dificult disconnect in a recorded GfK insight session.
VR, AR, and other emerging tech can bring products to life -- or fail spectacularly. Learn to make the most of "phygital" marketing.
Understand the latest smart home trends in entertainment, security, wellness, and other key categories.