What is the real impact of big sporting events on TV sales? [Video]
With the World Cup just around the corner, the buzz and expectations from consumers around this big sporting event increases the opportunities for TV manufacturer and retailers to reach out to their target market. As a result, brands spend huge amounts on promotions and advertising. But what is the real impact on sales?
With this in mind, we’ve combined a range of our insights (online pricing intelligence, point of sales, forecasting, and consumer attitudinal trends) to show how next month’s World Cup will affect TV sales as an example.
Watch our technology expert, Zak Haeri, explaining the key findings from our data.