Survey 2 – 2016
Auckland, July 21, 2016 – Results of the Christchurch 2016 Commercial Radio Audience Measurement Survey 2 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 411,000 people aged 10+ years usually live in the Christchurch survey area used for the Commercial Radio Audience Measurement Survey. Of these, 81.7% listen to a commercial radio station at some time during the week.
The survey, conducted over 17 weeks and sampling 1,409 people aged 10+ years shows More FM has most commercial station listeners, with 97,400 different people tuning in each week. The Edge has second highest with 70,800 different listeners, followed by The Breeze with 64,300. ZM has fourth highest commercial cumulative audience of 53,000, and The Sound is fifth highest with 51,100.
The highest commercial station market share was achieved by More FM with a 16.2% share of all commercial radio listening. Second highest commercial share is Newstalk ZB with 11.6%, followed by The Sound with 10.8%. Fourth highest commercial share is Breeze with 10.5%, and Edge has fifth highest with 7.1%.
Breakfast results (Mon-Fri 6am-9am) show More FM with the highest share; 21.5% of commercial radio breakfast listening, followed by Newstalk ZB with a 14.4% share. Breeze is third with 9.2% share of commercial radio listening, followed by The Sound on 8.7%, and ZM is fifth with 6.9%
The table attached shows the weekly cumulative reach and station share results for the latest survey.
Further details of the survey and results for all subscribing commercial radio stations in the Christchurch market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/
For more information, please contact:
Account Director, Radio, GfK
Mob: 027 5677 333, firstname.lastname@example.org
Radio Broadcasters Association
Mob: 021 2 446617, email@example.com
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