Infographic: Stronger trade relationships through Key Account Data. Who benefits the most?

With Key Account Data Reporting (KADR), manufacturers can access the same sell-out data as their retail partner, allowing both parties to work together as equally informed players to engage effectively in join category management, co-create strategies, gain efficiencies and agree on growth opportunities. Three major functions benefit most from this account-level intelligence: Key Account Sales Managers, Category Managers and Trade Marketing Managers. 

Who benefits the most from Key Account Data?