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Media and Entertainment|Technology|Media Measurement|GfK-MRI|United States|English

The social side of TVideo viewing

New York, NY, 14.01.2019

The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition, 49% of all adults – and 60% in the 18-to-34 age group – report that they are “co-viewing” more often now than they did three years ago.

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