Singapore Television Audience Measurement
The official currency in Singapore
SG-TAM is the official source of television audience measurement in Singapore. Commissioned by IMDA, GfK operates and manages the integrated television audience measurement system, providing the complete audience for traditional television (TV panel), as well as those using fixed and mobile devices (digital panel), to access TV and video content. A representative panel of 1,200 households on the TV panel and 2,000 individuals on the digital panel are selected on special invitations to join the study.
Hear what industry experts have to say about the role of SG-TAM and its importance in contributing to the media industry in Singapore.
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