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Do Germans spend a lot on outfitting and tuning their car? Well, it depends...

Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning them up? Well, it depends…

Surprisingly, it not only depends on the social group and individual consumption preferences, but also on consumers’ place of residence. So, take control and gain Vorsprung durch … market knowledge.

We’ve conducted a study on the regional retail-line purchasing power in Germany, and it reveals huge regional differences in spending potential. On average, in 2014 Germans have €83 per capita available for automobile accessories – mainly tires, but also upholstery/seat covers, helmets and gear for motorbikes, etc. That is approximately 1.5 percent of their available income for retail purchases in physical or online stores.


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