Is Augmented Reality influencing shoppers' online purchase decisions?
GfK and Eyekandy are combining ideas and knowledge to explore how far Augmented Reality (AR) is already influencing shoppers’ online purchase behavior and what the next big thing for retail is likely to be.
Click the image below to read the full article, which runs you through:
- How far the 'shop at home' trend has rocketed
- How far Augmented Reality (AR) is giving shoppers the instore experience they want, online
- AR's measured impact in boosting 'add to cart' rates and reducing purchase returns
- What's the next big opportunity for AR and online retail?