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  • Data drives smart decisions: Understand today's consumer tire trends
    • 02/22/19
    • Retail
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Data drives smart decisions: Understand today's consumer tire trends

    In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.

  • Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019
    • 02/20/19
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019

    GfK forecasts a slight nominal growth of 0.8 percent for Germany's brick-and-mortar retail turn-over in 2019.

  • New digital maps available for 54 countries in the Americas
    • 02/19/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    New digital maps available for 54 countries in the Americas

    GfK has released a new, comprehensively overhauled map edition for the Americas.

  • Regensburg remains top spot for single households in Germany
    • 02/13/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Global
    • English

    Regensburg remains top spot for single households in Germany

    Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.

  • GfK Supply Chain Insights
    • 02/12/19
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    GfK Supply Chain Insights

    Join our free partner webinar based on point of sales and distribution panel data to optimize your supply chain management and discover more about today’s key tech trends.

  • GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture
    • 02/12/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture

    Two leading research firms combine their expertise in consumer insights, media profiling, and trends

  • UK Consumer Confidence stable, but still five points lower than this time last year
    • 01/31/19
    • Home Appliances
    • Financial Services
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence stable, but still five points lower than this time last year

    GfK’s long-running Consumer Confidence Index stayed at the same level of -14 in January 2019, compared to last month. Two measures increased, two measures decreased, and one stayed at the same level in January.

  • Consumer climate in Germany is on the rise
    • 01/30/19
    • Retail
    • Global
    • English

    Consumer climate in Germany is on the rise

    Findings of the German GfK Consumer Climate Study for January 2019

  • Brand trends for 2019: winning consumer trust in a toxic climate
    • 01/21/19
    • Retail
    • South Africa
    • English

    Brand trends for 2019: winning consumer trust in a toxic climate

    From data breaches to fake news to state capture to corporate failures, issues of trust and transparency ruled the headlines in South Africa and the rest of the world throughout 2018. As we move into 2019, the central challenge brands will wrestle with is that of embracing new roles and business models that build trust with consumers and drive mutual value for company and consumer. Rachel Thompson, Insights Director at GfK South Africa outlines some of the trends we expect to shape the year to come.

  • Map of the Month: GfK Purchasing Power, Germany 2019
    • 01/14/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Germany 2019

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

  • Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®
    • 01/14/19
    • Financial Services
    • Retail
    • Technology
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®

    New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop. 

  • GfK strengthens ties with Segment of One (SO1)
    • 01/09/19
    • Retail
    • FMCG
    • Consumer Panels
    • Global
    • English

    GfK strengthens ties with Segment of One (SO1)

    GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.