Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Early holiday shoppers for consumer electronics did most research, buying online – GfK digital panel
    • 12/14/17
    • Retail
    • Technology
    • Shopper
    • KnowledgePanel® (North America)
    • United States
    • English

    Early holiday shoppers for consumer electronics did most research, buying online – GfK digital panel

    A unique GfK study showing how shopping intentions for consumer electronics (CE) compares to actual behavior is largely a story of brick-and-mortar plans becoming online realities.

  • From Amazon to the Now Generation – GfK insights that helped define 2017
    • 12/13/17
    • Financial Services
    • Retail
    • Consumer Goods
    • Shopper
    • Consumer Life
    • Pet Specialty
    • GfK-MRI
    • Public Communications and Social Science
    • United States
    • English

    From Amazon to the Now Generation – GfK insights that helped define 2017

    Brands, marketers, and researchers have been working hard to keep pace with the extraordinary changes of 2017. Smartphones, ecommerce, and emerging young consumers are reshaping the marketplace – and the culture. GfK has been helping clients stay up to speed on this fast-evolving world; here are 10 of our top insights from 2017.

  • Purchasing power Germany 2018
    • 12/12/17
    • Press
    • Financial Services
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Purchasing power Germany 2018

    Germans’ 2018 purchasing power will rise to €22,992 per person according to the GfK study released today. This amounts to a nominal per-person increase of 2.8 percent, or €633.

  • Infographic: Mobile payment worries grow
    • 12/11/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Mobile payment worries grow

    With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.

  • What are the future tools of market research and how they can help you?
    • 12/11/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!

  • GfK Supply Chain Insights
    • 12/06/17
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    GfK Supply Chain Insights

    Join our free webinar based on point of sales and distribution panel data to optimize your supply chain management and discover more about today’s key tech trends.

  • UK Consumer Confidence tumbles two points in November to -12
    • 12/06/17
    • Press
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence tumbles two points in November to -12

    No festive cheer as index notches up 20 consecutive months in negative territory

  • The Now Generation - Embracing their difference
    • 12/06/17
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • United States
    • English

    The Now Generation - Embracing their difference

    The "Now Generation" name is simple and clear; these consumers are here now, out in the marketplace and making change happen. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively.

  • Infographic: Tune in to omnichannel touchpoints
    • 12/05/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Tune in to omnichannel touchpoints

    Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?

  • GfK, Comp-Ware partner to empower Pet Specialty with broader data access
    • 12/05/17
    • Retail
    • Point of Sales Tracking
    • Pet Specialty
    • United States
    • English

    GfK, Comp-Ware partner to empower Pet Specialty with broader data access

    Consumer insights expert GfK and POS software provider Comp-Ware Systems are joining forces to give Pet Specialty outlets the information they need to compete in today's highly competitive market.

  • Canadians shop on their smartphones, then buy in-store – GfK’s FutureBuy®
    • 12/04/17
    • Retail
    • Consumer Goods
    • Shopper
    • United States
    • English

    Canadians shop on their smartphones, then buy in-store – GfK’s FutureBuy®

    GfK’s latest FutureBuy® report – tracking shopping habits in 35 countries and 18 product categories – shows Canadians lagging in some digital shopping behaviors and attitudes.

    • 11/30/17
    • Retail
    • Consumer Goods
    • Shopper
    • Global
    • English

    Turning omnishopping to omnibuying – the Amazon way

    Earlier this year, Amazon shook up the retail world with its acquisition of Whole Foods. What could the online giant and the high-end grocer possibly have in common – and how could they help each other?

    Our survey soon after the announcement showed that many consumers were already shopping from both retailers. Hopes were high for a cross-pollination of services and ideas; consumers’ wish lists included more high-tech devices in store and free grocery shipping for Amazon Prime members.

    These first-level priorities may take a while to fully develop, and some may never come to pass. So how does the Amazon/Whole Foods match square with the ways people are shopping today? Does the alliance make dollars and cents in the 2018 marketplace – as well as 2025 and beyond?

    The latest results from our annual FutureBuy® study provide a fresh impression of how people are searching for and buying products of all types; and our data show why Amazon’s big move into grocery may have been more than prescient. Here are four insights from FutureBuy that show how Amazon and Whole Foods can take their synergies to the next level.

       

    1. Omnichannel shopping rises in FMCG
    2.  

    Though the US has long trailed other regions in online shopping for everyday household items, American consumers are catching up. Four in 10 (40%) US shoppers said they used both in-store and online resources (“omnishopping”) to hunt for beauty and personal care products – up from 32% last year. We also saw notable omnishopping jumps in

       

    • Packaged-food and beverages: 23% (up from 14%)
    • OTC healthcare: 27% (up from 21%)
    • Household washing and cleaning products: 25% (up from 15%)
    •  

    If shoppers are ready to hunt for their daily home and personal needs online, then the worlds of Amazon and Whole Foods are already merging.

       

    1. “Webrooming” tops “showrooming”
    2.  

    According to the new FutureBuy, shoppers are almost twice as likely to search for a product online and then buy in a store (“webrooming”) as to research in-store and then buy online (“showrooming”). This means that being in both worlds – bricks and clicks – gives you a much better chance of capturing a sale, and of building brand recognition and trust throughout the purchase journey.

       

    1. Click & collect has a bright future
    2.  

    In the US, 40% of shoppers expect to rely on click and collect services – which allow in-person pickup of online purchases – more in the coming years. One in six (16%) shoppers is already using click and collect regularly, up more than 50% from last year (10%); and Generation Y (ages 27 to 36) is most likely to embrace the service, while Boomers are showing the slowest uptake. For groceries specifically, Gen Y is more likely to regularly use click and collect – and to report a higher anticipated use in the future. All of this evidence suggests that Whole Foods locations will grow in importance as pickup spots for Amazon purchases.

       

    1. Consumers warming to targeted ads
    2.  

    Though some remain skittish about data privacy, shoppers increasingly are embracing the perks of online tracking and targeting. More than four in ten (43%) say they like it when a website keeps track of their visits and recommends products – up from 35% last year. And almost one-third (30%) like it when retailers contact them on their smartphones when they are out shopping. With its in-store environment and rich data from online and in-person purchases alike, Amazon/Whole Foods will become the master of targeting across the bricks and clicks world.

    Of course, some services and ideas will not be truly proven until they are launched; then consumers can vote with their wallets. But from the perspective of today’s shopping mindset, the future belongs to Amazon’s new in-store/online hybrid.

    Joe Beier is EVP, Shopper & Retail Strategy at GfK.

    hbspt.cta.load(2405078, '735256a2-b3ed-434f-83e9-f37e512d7924', {});

General