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  • Home Technology: Digital Media Players
    • 10/11/16
    • Media and Entertainment
    • Media Measurement
    • United States
    • English

    Home Technology: Digital Media Players

    To meet consumers where they are, content providers need to work with manufacturers to get their apps pre-loaded into smart TV's and TV connected devices.

  • Top 10 August 2016
    • 09/30/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 August 2016

    Download Top 10 August 2016

    • 09/19/16
    • Media and Entertainment
    • Media Measurement
    • Singapore
    • English

    GfK delivers the first currency of Radio Audience Measurement data in Malaysia

    Radio listenership in Peninsular Malaysia remains high, with nearly the whole population (97 percent) or 19.9 million people aged 10 years and above listening in on a weekly frequency. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week tuning in to the radio. 

     

     

     

     

     

     

     

     

     

     

     

     

  • GfK MRI Offers NextGen Participants Access to Database of Consumer Insights
    • 09/07/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    GfK MRI Offers NextGen Participants Access to Database of Consumer Insights

    For the third year, GfK MRI is offering free access to its University Internet Reporter (UIR) service to participants in GfK’s Next Generation (“NextGen”) Competition.

  • Virtual Reality - consumer interest on the rise
    • 09/06/16
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Connected Consumer
    • Global
    • English

    Virtual Reality - consumer interest on the rise

    Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.

  • Virtual Reality
    • 09/06/16
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Belgium
    • English

    Virtual Reality

    Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.

    • 09/06/16
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Germany
    • English

    Virtual Reality

    Unsere neue Infographic zum Thema "Virtual Reality" zeigt Ihnen, wie hoch das Interesse an dieser neuen Technologie ist und wie es sich entwickelt.

  • Virtual Reality
    • 09/06/16
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Virtual Reality

    Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.

  • Top 10 July 2016
    • 09/06/16
    • Media and Entertainment
    • Greece
    • English

    Top 10 July 2016

    Download Top 10 July 2016

  • Binge Watching in Belgium
    • 08/30/16
    • Media and Entertainment
    • Digital Market Intelligence
    • Belgium
    • English

    Binge Watching in Belgium

    Binge-watching is defined as watching three or more episodes of a TV show in one day. 56% of Belgian consumers admit to binge-watching on a monthly basis, while 1 in 3 admits to doing this even weekly.

    • 08/29/16
    • Media and Entertainment
    • Connected Consumer
    • Global
    • English

    Can smart TV apps be monetized?

     

     

     

    With strong sales of smart TVs come new opportunities for brands and advertisers to communicate with a growing and engaged audience. But to monetize a channel, we need reliable measurements for reach, ad performance and engagement. At Germany’s dmexco, one of the most important global conferences of the digital economy, we’ll be discussing our passive monitoring approach to tracking content and ads across all devices, including the smart TV, at an individual level.

    A growing opportunity to reach consumers

    Smart devices are dominating sales in the TV market. Let’s take Germany, where four in ten households have a smart TV, as an example. In the first six months of 2016, 61.5% of all sets sold in Germany had smart TV functionality. Although TV isn’t a new technology, the new features of smart TVs and ultra-high-definition TVs (4k) are driving sales in the market (in addition to important sporting events, such as the Euro Cup this year).

    There’s clearly a growing opportunity for brands, retailers and content providers to reach consumers through smart TVs and, in particular, through apps on smart TVs. The key question is: can smart TV apps be monetized through advertising? If this is to happen, two aspects are critical.

    Monetization and Measurement

    Monetization will only work if apps are used. And apps will only be used if user experience and content are meeting consumers’ needs. We now know that you can’t simply transfer content from your website to mobile and have it appeal to visitors. It needs to be adapted. The same is true of smart TV apps.

    As we’ve seen with other new technology, advertising spend on a new media channel will only reach a critical mass once advertisers can measure the medium and thus understand the ROI of that spend. That’s why we’re investing in tools to measure the effectiveness and efficiency of advertising on smart TV apps.

    In my session at dmexco, I’ll share how to develop successful smart TV apps, and how we plan to passively measure the reach of smart TV apps for those who want to build brands, sell advertising, serve content and sell direct to viewers.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    To discuss further with Tilman, please join us at stand 8.1/A10 on 15 September at 11:00 to hear our Expert Talk

     

     

     

    Register for GfK Expert Talks at dmexco

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    • 08/24/16
    • Media and Entertainment
    • Technology
    • Connected Consumer
    • Global
    • English

    Is ad tech butchering your user? How to regain control!

    Whatever your digital advertising/marketing objective, one thing is certain, it will involve data. Lots of it. Increasingly, the challenge for today’s executives is not only to make sense of that data, but also to leverage it consistently. To do this, it’s necessary to choose the right tools and platforms to maximize this knowledge. It’s therefore frustrating when those platforms can’t be integrated, when you can’t bring your own data together to activate it, when your ad tech providers try to have full control on the value chain. I describe this as being a hostage to your own ad tech stack.

    Ad tech often prevents from leveraging the complete picture

    Having a background in the ad tech sector and in digital publishing, I know only too well the frustrations of navigating and manipulating rich customer data. Sophisticated as the myriad of available ad tech platforms are, they have their limitations too. A platform leveraging only the last three web pages a visitor browsed (or actions taken within an app), for example, could be helpful in the context of the other information you hold about that very user, but… it’s not always the case. While you, no doubt, collect intelligence on your programmatic campaigns, email marketing actions, content consumption, ecommerce transactions, etcetera, this information is often sidelined by your ad tech providers, preventing you from leveraging the complete view of information you hold about your user.

    Build a single customer view to maximize your own data strategy

    The answer is to regain control of your own data strategy first, but also fully own the way it is actioned, and that’s what I’ll be talking about at Dmexco this year. Building a single customer view is key to success. It can go beyond your own rich data sets to incorporate your proprietary sources such as purchase data and cross-media usage. We work with our clients to understand what data they have and what data they need to build a deep, single view of the user that meets their requirements.

    Realize the full potential of customer data

    Taking a macro lens to this issue, I believe it’s time for the ad tech industry to collaborate more closely with each other to benefit their clients and make leveraging the single customer view a reality rather than a marketing stunt. End users want this integrated solution, so it’s time for some flexibility and ingenuity to help the sector deliver this. Now is the time for openness, transparency and co-operation, and for assigning murky ad tech with selfish agendas to the past. The opportunity for the future is in freeing customer data to help businesses realize their full potential. Only then will you no longer be a hostage to fragmented data and ad tech will fully become a facilitating element.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    To discuss further with Alessandro, please join us at stand 8.1/A10 on September 14 at 1pm to hear our Expert Talk

     

     

     

    Register for GfK Expert Talks at dmexco

     

     

     

     

     

     

     

     

     

     

     

     

     

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