Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
X
Share this page

Insights

clear all filters
  • GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture
    • 02/12/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture

    Two leading research firms combine their expertise in consumer insights, media profiling, and trends

  • UK Consumer Confidence stable, but still five points lower than this time last year
    • 01/31/19
    • Home Appliances
    • Financial Services
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence stable, but still five points lower than this time last year

    GfK’s long-running Consumer Confidence Index stayed at the same level of -14 in January 2019, compared to last month. Two measures increased, two measures decreased, and one stayed at the same level in January.

  • MRI research shows 16 million Americans own 3 or more Smart Life devices
    • 01/31/19
    • Home Appliances
    • Media and Entertainment
    • Technology
    • Home and Living
    • Media Measurement
    • Trends and Forecasting
    • Smart Home
    • GfK-MRI
    • United States
    • English

    MRI research shows 16 million Americans own 3 or more Smart Life devices

    According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.

  • Knowledge workers see voice-activated technology as most likely to ease their frustrations
    • 01/16/19
    • Home Appliances
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    Knowledge workers see voice-activated technology as most likely to ease their frustrations

    While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.

  • Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®
    • 01/14/19
    • Financial Services
    • Retail
    • Technology
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®

    New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop. 

  • Over half of US auto “intenders” say in-vehicle technology will influence their next car purchase
    • 01/08/19
    • Technology
    • Automotive
    • Trends and Forecasting
    • Smart Home
    • Connected car
    • United States
    • English

    Over half of US auto “intenders” say in-vehicle technology will influence their next car purchase

    During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings on consumers’ passion for – and worries about – the latest in-vehicle technologies.

  • At CES, GfK focuses on Smart Life, online shopping optimization
    • 01/03/19
    • Retail
    • Technology
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    At CES, GfK focuses on Smart Life, online shopping optimization

    At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.

  • UK Consumer Confidence drops one point in December to -14
    • 12/24/18
    • Home Appliances
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in December to -14

    Three of the five measures used to calculate the Overall Index Score decreased and two measures saw an increase in December, in GfK’s long-running Consumer Confidence Index.

  • In GfK hackathon competition, students will create business plan for AI smart speaker
    • 12/13/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United States
    • English

    In GfK hackathon competition, students will create business plan for AI smart speaker

    Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition

  • Belgium Black Friday sales: 2018 vs 2017
    • 12/04/18
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • Belgium
    • English

    Belgium Black Friday sales: 2018 vs 2017

    Black Friday sales in Belgium increased by 31,5% in value and 21,7 % in units this year, compared to Black Friday 2017. The best performing category was IT, with a market share of 29,3%. Online sales increased 48,4% and traditional sales increased 26,9%.

  • UK Consumer Confidence drops three points in November to -13
    • 11/29/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Consumer Goods
    • FMCG
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence drops three points in November to -13

    GfK’s long-running Consumer Confidence Index decreased by three points in November 2018 to -13.  All five measures used to calculate the Index decreased.

  • GfK’s NextGen Competition: A Hands-On Market Research Experience
    • 11/29/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    01/17/19 - 01/28/19
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.