Two leading research firms combine their expertise in consumer insights, media profiling, and trends
GfK’s long-running Consumer Confidence Index stayed at the same level of -14 in January 2019, compared to last month. Two measures increased, two measures decreased, and one stayed at the same level in January.
According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.
While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.
New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop.
During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings on consumers’ passion for – and worries about – the latest in-vehicle technologies.
At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.
Three of the five measures used to calculate the Overall Index Score decreased and two measures saw an increase in December, in GfK’s long-running Consumer Confidence Index.
Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition
Black Friday sales in Belgium increased by 31,5% in value and 21,7 % in units this year, compared to Black Friday 2017. The best performing category was IT, with a market share of 29,3%. Online sales increased 48,4% and traditional sales increased 26,9%.
GfK’s long-running Consumer Confidence Index decreased by three points in November 2018 to -13. All five measures used to calculate the Index decreased.
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.