These are GfK's findings for the global Major Domestic Appliances market on the occasion of IFA 2016 in Berlin.
Half a year has gone again, so let’s take a look at the DIY superstores’ performances. All 6 months considered jointly, we couldn`t have had a more stable turnover. No growth, no decline, but that is where the good news ends.
While we were still hoping that the Belgian Fashion market would recover in the second quarter of 2016, as it equally did during the same period last year, we now see that 2016 only brought negative growth numbers.
With CD and DVD sales in secular decline, offset by the digital revolution, printed books are emerging as the mainstay of all physical media. (Ideally need the original sentence in Dutch to give this sentence a translation that makes sense, cos this one doesn’t).
In Q2 the Home Entertainment market in Belgium declines by 1.1%, as Video on Demand and Streaming fail to compensate for the loss made in Gaming.
The second quarter of 2016 is more positive compared to the start of 2016. We saw a nice growth of 8% compared to the same period last year.
There is still no trace of a weakening Belgian white goods market. On the contrary, volumes in Q2 rose even stronger than during past quarters. Hence, Belgium is in line with the general European upward trend.
During the first 6 months of 2016 a clear trend becomes visible: less mobile handsets are sold but consumers choose more expensive and better equipped devices. The fact that the Belgian operators offer attractive subsidy models is definitely one of the main reasons for this trend.
During the second quarter of 2016 the IT and Office Equipment market decreased in value by only -0.5%, to reach a closing value of €460m.
The EC Football 2016 in France turned out to be a catalyst for CE business in the 2nd quarter of 2016: an increase in value of almost 4% compared to Q2/2015!
Again we noticed a decline in non-food sales during the second quarter of 2016. The reasons behind this decline are difficult to determine. Although on macro-level, unemployment rate declined and disposable income increased, consumer spending didn’t grow within the non-food market.
Welcome again to the second Retail Report of 2016. Do you want to know how the Belgian non-food market performed during the second quarter of 2016? Then you have come to the right place.