GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Findings of the GfK Consumer Climate Study for December 2018.
Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers.
New level of digital insights to improve in-store performance
Findings of the GfK Consumer Climate Study for November 2018
GfK’s long-running Consumer Confidence Index decreased by one point in October 2018 to -10. Three measures decreased and two measures stayed the same.
GfK Purchasing Power Europe 2018 now available.
Findings of the GfK Consumer Climate Study for October 2018
GfK SE appoints Olivier-Thomas Wade as Vice President Global Retail Management effective October 15, 2018.
In September, the consumer climate in Germany has, by and large, seen positive developments. Both economic and income expectations are on the rise, whilst propensity to buy has taken a slight hit.